What is strategic alliance in international business management?
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Strategic Alliance: A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. ... The partner firms contribute on a continuing basis in one or more key strategic areas, sector products, etc.
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Explanation:
Strategic Alliance: A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. ... The partner firms contribute on a continuing basis in one or more key strategic areas, sector products, etc. NEED:
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