What is strategic marketing management? Explain the need, Nature and scope of strategic marketing management.
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Strategic management is both an Art and science of formulating, implementing, and evaluating, cross-functional decisions that facilitate an organization to accomplish its objectives. The purpose of strategic management is to use and create new and different opportunities for future.
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Keep evolving as markets adapt to the needs of customers. Strategic Marketing Management - An Introduction : Overview. Marketing is the process of identifying and developing products that suit the needs of the customer even as the organization makes profits. These organizations feel that high availability creates its own demand.
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