Question

what is success of jago grahak jago programme

Answer 1

With the focus on empowering consumers, the government has been implementing an innovative and intensive multimedia campaign, "Jago Grahak Jago (Wake up Consumer)" to create consumer awareness in the country. 

Upbeat over the success of the campaign, the department of consumer affairs has sought an increase in allocation for the current fiscal to Rs 91 crore for the campaign through the electronic and print media and outdoor publicity covering the entire country. The department has already spent an amount of Rs 49 crore till November this year against the budgetary estimates of Rs 75 crore during current fiscal. 

Realising the need for empowering consumers, the government has approved a scheme of Rs 409 crore during the 11th five-year Plan on the awareness campaign aimed at helping the emergence of consumers who irrespective of age, socio-economic class or gender are empowered enough to make free, fair, and informed choices of products or services. 

Answer 2

Greetings
         It success includes about awakening the consumers and  explaining their rights as a consumer to them.
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