What is survey research how it different from observation research?
Answers
Survey research is one of the most important field of measurement in applied social science. It generally studies varies statistical and survey data collected from the households and calculations are done on its basis. It tries in improving the number and accuracy to responses in surveys.
On the contrary, observation research is a qualitative research where the respondent is observed and analysed in their real world setting. The researcher in this case, studies the ongoing behavioral patterns himself.
Explanation:
Surveys and observational approaches are similar to one another in that they're both concerned with gathering relevant information. The main difference between them is that surveys are more objective, whereas observation entails researchers immersing themselves in a particular culture.