What is sustainable development what are its two objectives?
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In the conventional theory of the firm, the principal objective of a business firm is profit maximisation. Under the assumptions of given tastes and technology, price and output of a given product under perfect competition are determined with the sole objective of maximising profits.
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The challenge of sustainable development is to put this understanding into practice, changing our unsustainable ways into more sustainable ones. The aim of sustainable development is to balance our economic, environmental and social needs, allowing prosperity for now and future generations.
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