What is swedish fashion
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As is the attitude surrounding most consumer products throughout Northern Europe, Swedish fashion embraces usefulness. Clothing is made to be practical and purposeful. This is largely due to the country's long history of harsh climatic conditions and its strong Lutheran background. Simplicity is also a common theme among the lines of Swedish fashion designers, meaning clothes tend to be more neutral toned with less intricate details. Clothes are not necessarily designed for the individual to stand out. There is a strong cultural influence that plays a role in this
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H and M possibly the most well-known Scandinavian fashion brand,is a Swedish based clothing line which began in 1947 in Vasteras,Sweden,that has expanded world wide.
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