Question

what is the account management in the terms of commerce??​

Answer 1

defines full relationship between your business and the customers you are selling to. It describes the individual approach of sales people to their customers in order to create long everlasting business relationship.

In that in B2B sales we’re dealing with multiple individuals, its good to record pertinent facts about decision-makers within the account that you’re dealing with.

You need to have an access to all this account information in order to engage with your customers effectively and systematically and grow key accounts into profitable long-term relationships.

Answer 2

Explanation:

Key account management (KAM) defines full relationship between your business and the customers you are selling to. ... You need to have an access to all this account information in order to engage with your customers effectively and systematically and grow key accounts into profitable long-term relationships .