what is the action of managers inelastic situation about flour factory
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Answer:
Bogasari Flour Mills is a part of PT. Indofood Sukses Makmur, Tbk, that engaged in the field of wheat flour industry. This company was established on 19th of May 1969 as Perseroan Terbatas (PT) by 4 people, Soedono Salim, Sudwikatmono, Dhuhar Susanto, and Ibrahim Risjad. The establishment of Bogasari was initially encouraged due to 2 factors, which are: bad quality wheat flour production and lack of production domestically back then. Relying on import was also very hard because of the vast transportation track. Therefore, the quality had dropped significantly as it takes enormous time to enter Indonesia’s port. Then government had tried to find 4 investors that has privilege to establish wheat flour company which are those 4 people. Talking about business field, PT. Bogasari has 2 main product lines, wheat flour and pasta. Bogasari produced variety of wheat flour for different purposes under some prominent brands which are: Segitiga Biru, Kunci Biru, Cakra Kembar, Lencana Merah, and Taj Mahal. On the other hand, Bogasari is also the largest pasta producer, not only in Indonesia but in Southeast Asia however product line for pasta has only 1 brand that is called “La Fonte.” Despite only 1 brand, Bogasari has become the market leader in pasta moreover they successfully export it to Philippines, Korea, and Japan