Question

what is the advantage of segmentation​

Answer 1

Explanation:

Benefits to the customer: Segmentation benefits not only the marketer but the customer as well. It distinguishes one customer group from another within a given market. It helps the marketer concentrate on the fulfillment of the well defined needs of the specific segment.

Answer 2

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Market segmentation provides efficient utilization of resources. Market segmentation makes the process more effective for the company. It provides competitive advantage to the company. It also directs marketing mix for the company.