What is the aim of a extension of a story
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Stories come in various shapes, sizes and forms, depending on the context – a success story, web post, news release or photo story might deliver similar messaging in different ways and distinct packaging, for example. How can we ensure that our outreach always conveys a common identity throughout these various situations? Rather than a standard dictionary definition, an Extension story can be identified by key elements that comprise it. Subject matter, topic, tone, purpose.
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