Business Studies, asked by mandeepmultani6675, 10 months ago

What is the amul organizing

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Answered by afnaan100
2

Formed in 1956, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat.[4]

Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.[5]

Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Patel. As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvandas became the founding chairman of the organization and led it until his death. He hired Dr. Verghese Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission.[citation needed]

Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul's marketing.[6] Amul has ventured into markets

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