what is the basic objective of media
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A media objective is a clear, succinct statement of a goal. It tells what the media plan should accomplish in very specific, often measurable terms. The rationale supports the media objective with marketing facts – it tells why the objective makes sense. It is a common courtesy to the reader to label each objective.
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ᴛʜᴇ ʙᴀꜱɪᴄ ᴏʙᴊᴇᴄᴛɪᴠᴇ ᴏꜰ ᴍᴇᴅɪᴀ ɪꜱ ᴛᴏ ɢɪᴠᴇ ɴᴇᴡꜱ ᴛᴏ ᴀʟʟ ʜɪꜱ/ʜᴇʀ ᴠɪᴇᴡᴇʀꜱ
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