What is the best Definition of Marketing given by Philip Kotler?
a. Management of youth demand
b. Telling and selling
c. Get there first with the most
d. Satisfying customer needs
Answers
Answer:
Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Answer:
Option d - Marketing is the art of exploring, the main motto is satisfying the customers.
Explanation:
Philip Kotler defined marketing as " the science, creating and delivering value to satisfy its customers.
The need of the target market should be at a profit.
Philip Kotler is an American author, consultant and professor in marketing.
He was called the Father of Marketing.
He believed that the essential part of economics was marketing.
Customers' satisfaction is the main criterion and to achieve it is to be well organized and planned ahead.
Demand was not always influenced by the price but also by promotions, salesforce, advertising, middleman, etc.
Hence, the Best definition of Marketing given by Philip is satisfying the customer's needs.