what is the boon and bane of using social media like facebook , instagram , whatsapp etc.
Answers
Answer:
Key Facts and Figures:
Explanation:
In 2019, it is estimated that there will be around 2.77 billion social network users around the globe.
According to a report by we are social, a leading marketing and communications services to organizations in the United Kingdom, the number of people using the top social media platform in each country has increased by almost 1 million new users every day during the past 12 months.
The global number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern Asia recording the fastest gains.
Facebook is the most preferred social media platform. With more than 2000 million Facebook user world over, if a country is constituted with them, it would be the world’s third largest, behind China and India.
The other popular social media platforms are You Tube, Instagram, Twitter, Reddit, Whatsapp etc.
According to the 2017 official report published by Facebook, on average there were 1.40 billion Daily active users of Facebook for December 2017, an increase of 14% year-over-year.
According to the same source, on average there were 2.13 billion Monthly active users of Facebook as of 31 December 2017, an increase of 14% year-over-year.
According to forecasts from media analyst firm BIA/Kelsey, U.S. social media advertisement revenues are expected to grow to USD 24.2 billion in 2021.
A researcher linked to Cambridge Analytica (CA), a political consulting firm had accessed details of 50 million Facebook users. The data was shared with Cambridge Analytica, which used online data to reach voters on social media with personalized messages and swayed 2016 US elections
Answer:
Social media has facilitated a lot in reshaping communication industry and redefining the ways in which we communicate and express ourselves.
Social media engages people constantly and accumulate everyone in some or the other trending activity. People have embraced social media so persistently that it has become an integral part of our lives now. It is being used not only by individuals but also businesses, organisations and governments, who are utilising S.M platforms for constant engagement with the masses.
However, social media has both its advantages and disadvantages.
It’s true that social media has proved to be very useful for everyone and it offers a global platform to share and express, but its constant engagement is affecting individual productivity, relationships and society as a whole.
Let us do a ‘3-Point Analysis’ to help come to a conclusion
Point #1: Background Check
Social networking began in the form of generalised online communities to assemble people having similar interests and sharing any information or ideas.
Google became popular as a principal internet search engine in 1998.
Wikipedia started as an online encyclopaedia in 2001.
Myspace and LinkedIn came into existence as social networking sites in 2003.
Most popular social networking site, Facebook got launched in 2004.
As of 2017, 45% of the world’s internet users are on social networking sites.
Some examples of worldwide famous social networking sites are Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.
Facebook got launched in 2004 and now has become the largest social networking site in the world. More than one billion people are active users on Facebook on a daily basis.
No wonder it connects people globally and has become a part of so many people’s lives, but it has its own drawbacks.
In a recent study, it was revealed that 33% of divorce cases, ruined reputations, wrecked relationships are caused by Facebook. Suicide attempts even successful suicides caused by cyberbullying are manifested by some social networking sites.
Point #2: Positive Side
Social media provides many advantages for individuals and society:
Increases Knowledge – You can improve and enhance your skills by sharing your ideas, knowledge and information with millions of people even if they are miles away from you.
Easiest Connection – You can keep in touch with your friends at all times from any corner of the world and can find anyone if you lose contact.
Educational Purposes – Educational institutes, teachers and professors can extend their classroom discussions and post assignments, quizzes and tests and assist students with homework.
Common Interests – Social media gives teens with unusual interest and hobbies a place to share information and passion. Social media helps them to enhance and manage their social lives.
Benefits for Businesses – Social media marketing is an excellent tool that businesses are using to get exposure at a much lower cost than any other means of traditional marketing. Everything is just one click and one post away.
Builds your Brand – Social platforms such as Twitter and Facebook help in attracting new customers and engross the customers with products which makes their brand popular. It enables a business to get new information about their customers and improve their customer services.