Business Studies, asked by Omsak1108, 11 months ago

What is the concept of integrated brand promotion (ibp)?

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Answered by ItzCuteChori
1

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Integrated Brand Promotion (IBP) is a holistic method of coordinating your messaging and your value proposition across all elements of the marketing mix. ... We know from experience that businesses of every size and type will benefit from incorporating an IBP approach to their marketing.

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