What is the cons of schramm
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The Osgood-Schramm model of communication is a circular, rather than linear, experience that involves a sender, who encodes a message, and a recipient, who decodes it. The sender and the receiver hold both roles in the model. ... In this way, the idea of interpretation is central to this model.
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Disadvantages / Weaknesses in the Osgood-Schramm Model
Disadvantages / Weaknesses in the Osgood-Schramm ModelIn fact, this model does a poor job overall of understanding how power functions in communication. Doesn't work for mass communication: This is another time communication is unequal.
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