what is the data of journey ?
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this first phase, organizations use big data and diagnostic analytics to dig deeper into how various aspects of the business are executing.
Think of it like a doctor running tests to make a more accurate diagnosis and define the right treatment.
Most companies have built data warehouses that can answer descriptive questions — telling them what happened. Diagnostic analytics answer the details about the how and why, giving you a detailed diagnosis on the business execution to create an actionable plan for improvement.
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