Question

What is the depth interview?Under what circumstances is it preferable to focus groups?
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Answer 1

Answer:

Focus groups are generally required at concept development stage or when the product is an innovation in the market and for products which entail group decision-making. While in-depth interviews are recommended when client wants to understand individual decision processes.

Answer 2

Answer:

Focus groups are generally required at concept development stage or when the product is an innovation in the market and for products which entail group decision-making. While in-depth interviews are recommended when client wants to understand individual decision processes.