what is the Design briefs and the limitations and opportunities
Answers
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Explanation:
The first brief about Hush Puppies was my favorite. I say this because of its clarity. The bold headings were well organized and very concise. Each sub headline made finding information about the company and what needed to be in the design very simple. ON the opposite side of the spectrum is Mick Jagger’s brief.
As stylistically interesting and creative as it was, I am not a fan and as an artist I am stressed out! Mick was very general about the direction this project should take. I both appreciate and hate this. I appreciate it because art is very personal and should not/ can not have boundaries and limitations but I hate it because it didn’t give Mr. Warhol any direction. However, considering the actors involved, Mick and Andy, I believe this was the proper format for the brief to be as both of them have very recognizable and accepted artistic styles that give the direction needed in a brief. So at first when I put myself in Andy’s shoes I was overwhelmed by the lack of direction, but now I understand it…but only in this circumstance.
Like Hush Puppies, the Syraguide gave a lot of solid details and information which I appreciated ie. “Mandatory Elements”. Mick’s includes and directly states the client and the format but lacks the “Nuts and Bolts”. Deadlines? Not listed. No direction.
In conclusion, I found that the first two briefs were much more effective than Mick’s.
Addition Opinions
Considering I have neither been asked to design anything for my previous internships nor been commissioned to do any free lance work, I wondered what designers my age looked for in creative briefs.
I took Web & Mobile Publishing and CMC with two girls who openly talked about projects they have been commissioned to do in the past, so I decided to contact them for their opinion.
Hanna Anderson, a senior studying Comm Design, talked to me about how she preferred briefs that only included the required “exactly what needed to appear in my design. I always found myself wishing that there could just be bullets listing the things my boss wanted. That way I could check everything off while forming my advertisement or graphic.” She later added that a short paragraph describing the client’s message or personality was always helpful. Samantha Britt, the second student I interviewed, wished that all of the creative briefs sent to her were message centered rather than detail oriented. “My internship this past summer was not exactly what I was looking for. I was asked to do a lot of specific things, rather than brainstorming and bringing unique or original ideas to the table I sort of had to just build things on Photoshop that my boss couldn’t. I chose Comm Design because I like art! Not because I can operate Adobe software.”
I related a lot with Samantha. I also chose Comm Design because I like to create and brainstorm and solve problems. I bring more to the table than following rules. I realized this through watching “Briefly” a documentary by Tom Bassett.
“BRIEFLY” a documentary by Tom Bassett
As I watched the documentary my perspective on briefs changed entirely.
Briefs should inspire.
They should be brief.
The audience of a brief is the designer of the project. Designers are free thinkers attempting to capture passion and message in their work, thus, with so many restrictions and rules how could the designer of a project think freely? The brief is not the most important element of the design process, in fact it might be the least important part of the process. Whats more important is the creative conversation.
One of my favorite quotes from the documentary was, “the brief must include limitations and an invitation.” The most valuable thing brought up in that quote being, the use of the word “invitation”. This is the purpose of the brief- to invite a designer into the process and kickstart the conversation. Another designer in the documentary said that the brief should answer the question:
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