Question

what is the difference between click through rate ( CTR) and click to open rate( COTR). And please explain a bit more on COTR than google​

Answer 1

Explanation:

• Click To Open Rate (CTOR) -- CTOR is a clear measure of up-to what extent an email message has been able to influence and raise the recipient’s interest so that they wanted to learn about the email content. Hence, here unique opens and unique clicks are the two parameters that are been compared to reach CTOR statistics. In short, it is a pure content based metric and measures its impact.

• Click Through Rate (CTR) -- CTR relates to relevance of your campaign. It helps you to measure the effectiveness of the keywords and the strategy of your email advertisements. It is a ratio of the number of clicks for your email ad campaign as numerator and its display frequency as the denominator.

Answer 2

Explanation:

Explanation:

Click To Open Rate (CTOR) -- CTOR is a clear measure of up-to what extent an email message has been able to influence and raise the recipient’s interest so that they wanted to learn about the email content. Hence, here unique opens and unique clicks are the two parameters that are been compared to reach CTOR statistics. In short, it is a pure content based metric and measures its impact.

Click Through Rate (CTR) -- CTR relates to relevance of your campaign. It helps you to measure the effectiveness of the keywords and the strategy of your email advertisements. It is a ratio of the number of clicks for your email ad campaign as numerator and its display frequency as the denominator.