what is the difference between communication and Mass Communication. answer in 5 ponits
Answers
Communication is a relationship between two or more then two persons, when they at a certain time & place, are engaged in the exchange of information through a mutually shared medium. For instance, language, facial expression, music, color etc.
Mass communication is a public communication that takes place through the use of mass media. (OR) Such act of communication in which information is made available without restricting who may be the receiver.
Difference between Communication & Mass communication
1. Technical device is used in Mass communication, where as, 5 senses of human are generally used in Communication.
2. In Mass communication, the audience is large, scattered & unidentified to the sender, where as, Audience is identified to the sender in Communication.
3. Mass communication is controlled by many gate keepers (who can change or edit the message), where as, Communication is mostly face to face & gate keeping do not involve in it.
4. Feed back is delayed in Mass communication, where as, Feed back is quick in communication.
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COMMUNICATION:
- Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: The formation of communicative motivation or reason. Message composition. Message encoding.
MASS COMMUNICATION:
- Mass communication is the process of exchanging information through mass media to large segments of the population. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people. For example TV
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