What is the difference between mass media and personal media?
Answers
Personal media is any form of media designed for use by a specific person, in contrast to mass media, which is any form of media designed for use by large sets of people. Personal media can also denote person-to-person communications, such as speech, gestures, mail, and telephony.
The earliest forms of personal media, speech and gestures, had the benefit of being easy-to-use and not needing technology. But the downside of not being able to communicate to large audiences led to the development of mass media, such as writing.
New technologies can lead to new types of media and the ability to use a given form of media is related to the ability to use its related technology. For example, modern humans have used a technology, writing, to enhance speech. But writing was once the exclusive domain of scribes—professional hand-writers—and that monopoly only really ended after the advent of another technology, printing. While it then became easier for many people to learn to read—auto-didactically or via institutions—the ability to write was not wide-spread until the industrial revolution, when paper and writing utensils became affordable and widely-available.
Mass media
Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.
Many ways to spread the same message
Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved.
It's not unusual to wake up, check the cellphone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media sources.
Hope this would help you.
Personal media is any form of media designed for use by a specific person, in contrast to mass media, which is any form of media designed for use by large sets of people. Personal media can also denote person-to-person communications, such as speech, gestures, mail, and telephony.
The earliest forms of personal media, speech and gestures, had the benefit of being easy-to-use and not needing technology. But the downside of not being able to communicate to large audiences led to the development of mass media, such as writing.
New technologies can lead to new types of media and the ability to use a given form of media is related to the ability to use its related technology. For example, modern humans have used a technology, writing, to enhance speech. But writing was once the exclusive domain of scribes -professional hand-writers-and that monopoly only really ended after the advent of another technology, printing. While it then became easier for many people to learn to read-auto-didactically or via institutions-the ability to write was not wide-spread until the industrial revolution, when paper and writing utensils became affordable and widely available.
Mass media
Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.
Many ways to spread the same message
Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved.
It's not unusual to wake up, check the cellphone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media sources.
Hope this would help you.