What is the difference between mass media and social media?
Answers
The major difference between mass media and social media is this; the mass media puts the audience in a passive position. Social media puts the audience at the center
Few differences between Mass Media & Social Media :
1) Traditional Mass Media is passive consumer participation, Social Media is active consumer participation.
2) Traditional Mass Media is one-way “one-to-many” communication, Social Media is two-way “one-to-one” communication.
3) Traditional Mass Media targets isolated consumers, Social Media connects consumers who generate conversations and content.
4) Traditional Mass Media is message-driven, Social Media is conversation-driven.
5) Traditional Mass Media is built around perceived brand control, Social Media is built around shared control and humanizing transparency.
6) Traditional Mass Media consists of a limited set of targeted channels, Social Media consists of a conceivably unlimited number of targeted channels.
7) Traditional Mass Media impressions are fleeting with awareness subsiding after date of publication/broadcast, Social Media conversations and content are lasting and continually discoverable via search engines.
8) Traditional Mass Media is brand-driven, Social Media is service and consumer-driven.
9) Traditional Mass Media has limited reach with increasing cost as reach expands, Social Media offers unlimited reach and micro-targeting while investment remains relatively constant.
10) Traditional Mass Media is a financial investment in paid channels and creative, Social Media is a social investment in people, conversation and user-generated content.
11) Traditional Mass Media carries varying levels of credibility and authenticity, Social Media is conveys a stronger sense of credibility and authenticity.