Question

What is the difference between primary research and secondary research? Describe a business communication situation in which you would want to use both types of research to support a message

Answer 1

Primary research is one that involves the gathering of fresh data, i.e. when data about a particular subject is collected for the first time, then theresearch is known as primary one. On the contrary, Secondary research is aresearch method which involves the use of data, already collected throughprimary research.