Business Studies, asked by kaurharjot7040, 1 year ago

What is the differenece between market skimming and market penetration?

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Answered by Anonymous
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Penetration pricing aims at achieving a greater market share, by offering the product at low prices. ... On the other hand, skimming pricing is used when the demand for the product is inelastic. In case of penetration pricing, the profit margin is low, whereas, in skimming pricing, the profit margin is very high.

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