what is the different stage of growth development and life cycle of kingfisher
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Answer:
1. KINGFISHER AS A BRAND Kingfisher stands for excitement and youth Kingfisher, the bird known for its keen extinct and perfect aim All its color represents youthfulness, energy, enthusiasm , freedom with a touch of formality and disciplineALL ABOUT KINGFISHER BEER UB (UNITED BREWERIES LTD.) is the market leader in Indian beer market with a 40% market share. Its flagship Kingfisher brand alone commands 25% market share. The company however has been focusing on strong beer, which has driven its growth The market is now skewed towards strong beer with more than 60% of the market is captured by strong beer market
2. 4P’S OF KINGFISHER BEER
1.PRODUCT-> Kingfisher has different product lines of beer targeted towards different markets. KINGFISHER PREMIUM BEER KINGFISHER STRONG BEER KINGFISHER DRAUGHT BEER KINGFISHER BLUE BEER KINGFISHER ULTRA MILD
2.PLACEMENT -> Kingfisher has an online marketing system It is available throughout India Kingfisher has its tie-up with large retailers Kingfisher has also its association with various lounges which goes hand in hand with its brand image
3.PRICE -> Kingfisher beer is very competitively and aggressively priced than its competitors which makes it,