What is the effect of social factors on buying behaviour?
Answers
Answered by
2
Answer:
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status. Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands.
Answered by
2
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status. Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands.
Similar questions