What is the effect on the perceived quality, when customers’ expectations of a product are equal to customer’s perceptions?
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they feel very bad .....,...,....
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When the customers’ expectations of a product match with the customer’s perception, customer satisfaction increases.
This is because the customer begins to relate the self with the product and gains confidence to use it.
Every company tries to reach to this point with the customer to make them brand loyal, and these companies leave no efforts to satisfy the customer with their marketing strategy and product attributes.
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