Question

what is the election campaign

Answer 1

also called poltical campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided

Answer 2

An election campaign is the public campaign that is undertaken by a candidate after his/her application to contest in elections is accepted by the election commission. A campaign involves reaching out the voters directly and indirectly. A candidate may directly reach out to the voters through election rallies and roadshows. Mass media like television and radio are utilised for this purpose. In modern age, the internet and social media are also being used for the same. A candidate tries to draw the attention of voters to local and national issues and outlines his/her party's position on them. Candidates have to ensure that their point of view is received by the voters and their solution to the issues are given weightage.