Question

What is the extended marketing mix for service marketing?

Answer 1

Answer:

The product marketing mix consists of the 4 P's which are Product, Pricing, Promotions and Placement. These are discussed in my article on product marketing mix – the 4 P's. The extended service marketing mix places 3 further P's which include People, Process and Physical evidence

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Answer 2

Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it. The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.