Question

What is the full form is HCB in hcb model of consumer behaviour

Answer 1

$\huge\underline\mathfrak\red{Answer}$

There are various external and internal influences that determine a person’s lifestyle and self-concept. This, in turn, defines his desires or needs.

External Influences: The various contributing external influences are:

* Culture

* Subculture

* Family

* Social status

* Demoraphics

* Marketing activities

* Reference groups

Internal Influences: The various contributing internal influences are:

* Perception

* Attitudes

* Personality

* Learning

* Emotions

* Memory

* Motives