Question

what is the global implication of the event?​

Answer 1

Answer:

What you may not realise is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday, July 5 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is as a destination for sport and entertainment.

But all that is about to change and the signs are is that it’s already happening. A special inspirational film that tells the story of this amazing achievement captured the hearts and imagination of delegates at Davos last week.

In his presentation, Andrew Denton said that Yorkshire’s Grand Depart could be worth around £100 million to the county’s economy and around 3 million spectators could line the route during two days of racing. As a direct result of Yorkshire winning the rights to stage the Grand Depart “we’ve seen the highest year-on-year direct and indirect spend in Yorkshire compared with last year – up 47 percent, following the announcement last December.”

Research that I undertook for the Department for Business Innovation & Skills last year identified 55 one-off global sports and entertainment events, including the Tour de France, that will generate substantial incremental economic benefits for the local economy as well as the marketing and PR community. This analysis also fed into the Government’s strategy for the future growth of business and professional services in the UK.

The eco-system for generating these substantial economic benefits has sports and entertainment content at its heart.

Public relations professionals like Andrew Denton and many others have quite literally raised their game and are now focusing their skills and efforts in creating opportunities for inward investment and economic impact, not just column inches or retweets.

If you look behind the headlines, London 2012 generated an estimated £4 billion of construction-related GDP by delivering a raft of legacy projects that included new housing and infrastructure related developments in large tracts of East London that had remained derelict for decades.

Winning the rights to stage the ‘Greatest Show on Earth’ also generated £1 billion in tourism that flowed into the British economy from visitors who wouldn’t have visited London and the UK in the absence of the Olympic Games.

The calculations that sit behind these headline numbers is a science in its own right.

Answer 2

Answer:

Answer:

What you may not realise is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday, July 5 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is as a destination for sport and entertainment.

But all that is about to change and the signs are is that it’s already happening. A special inspirational film that tells the story of this amazing achievement captured the hearts and imagination of delegates at Davos last week

In his presentation, Andrew Denton said that Yorkshire’s Grand Depart could be worth around £100 million to the county’s economy and around 3 million spectators could line the route during two days of racing. As a direct result of Yorkshire winning the rights to stage the Grand Depart “we’ve seen the highest year-on-year direct and indirect spend in Yorkshire compared with last year – up 47 percent, following the announcement last December.”

Research that I undertook for the Department for Business Innovation & Skills last year identified 55 one-off global sports and entertainment events, including the Tour de France, that will generate substantial incremental economic benefits for the local economy as well as the marketing and PR community. This analysis also fed into the Government’s strategy for the future growth of business and professional services in the UK.

The eco-system for generating these substantial economic benefits has sports and entertainment content at its heart.

Public relations professionals like Andrew Denton and many others have quite literally raised their game and are now focusing their skills and efforts in creating opportunities for inward investment and economic impact, not just column inches or retweets.

If you look behind the headlines, London 2012 generated an estimated £4 billion of construction-related GDP by delivering a raft of legacy projects that included new housing and infrastructure related developments in large tracts of East London that had remained derelict for decades.

Winning the rights to stage the ‘Greatest Show on Earth’ also generated £1 billion in tourism that flowed into the British economy from visitors who wouldn’t have visited London and the UK in the absence of the Olympic Games.