What is the history and the reason behind the failure of 'colgate food's in the market?
Answers
The Failure Awards for defunct branding | 1 Colgate Beef Lasagne
By Andrew Eborn-15 August 2017 08:49am
Colgate lasagne
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If necessity is the mother of invention then failure is the father of success. There are legendary tales of brand failure throughout the history of brands and each week Andrew Eborn, founder of Octopus TV, will shine a light on products and services, brand extensions and campaigns that - for one reason or another - failed. As a result they have could earn entry into the Failure Awards and a place in The Museum of Failure (if they're not already there).
The first of the Failure Awards winners is a brand extension too far as toothpaste brand Colgate launches its own brand lasagne.
Colgate-Palmolive, the small soap and candle business that William Colgate began in New York City early in the 19th century is now - more than 200 years later - a truly global company serving hundreds of millions of consumers worldwide.
Colgate is an umbrella brand used for tooth cleaning,mouth wash.
Colgate introduced in 1996 in New York.
It fails due to cause of high loan