what is the imc tool to correct wrong impression of the firm
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inc tool is toool help aa.
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The Imc tool to correct wrong impression of the firm is Public Relations.
- Integrated Marketing Communication tools represent marketing tools to ensure the consistency of consumers' brand experience.
- Public relations is characterised as a management role to assess public perceptions, to connect the policies of the firm with social benefits, and to enforce an organisational program to gain understanding.
- PR seeks to establish and sustain a favourable image of the firm among public groups.
- The standard format consists of the use of news conferences, event coordination, press information provision, involvement in voluntary programs like grants, donations to social funds to enhance the firm's profile.
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