what is the impact of advertisements on our villagers
Answers
These days advertising is Wherever you live in the world, whether it is Europe, America or Australia ,even you live in rural city you will see advertising. You can see advertising in several ways such as: newspaper , radio ,TV and billboard which puts up along the roadside,so it is ubiquitous and virtually unavoidable for the average consumer.
Culture is one of the significant aspects which is changed by seeing advertisement. Be for being of this part, it is essential to know what culture means that the way of life which includes beliefs, aesthetics and institutions of a civilization. This definition shows that culture is more effected by advertising, because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to.
firstable, The essential goal of advertising is to convince the consumer that he or she would have a better life if he/she used this advertised product. Of course they also tell us the only way we can reach the level of beauty, intelligence, or some other value is through the use of their product. For example, with the “Give your hair a Boost!” ad, it is obviously counting on the woman with gorgeous hair who fills up the entire ad and is used to make you wonder if your hair is good enough. (“Fruit Kicks”) The text in the ad is minimal and that which is there is very weak in arguing for this product’s superiority. The advertiser’s main hope is when you go to buy personal hygiene products, you will remember the beauty of the woman and the healthiness of her hair. (“Fruit Kicks”) They are confident their target audience will transfer feelings they get from this woman’s appearance toward the product and will end up purchasing it.
Secondly,advertisment affect on people daily progromm.for instance; if there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to practice the sport and be cool with all your friends,so you will have fun with your friends and be more healthy because of the exercise you are doing.
Also,our spoken language is impacted by seeing advertising.for example, the language used in an advertisement, many times, is influenced by the new generations with new words that may have not existed ten years before. This example is a proof of the development of culture as well.
Indian example which shows us how advertising changing their Indian life.
As village politician Chandraprakash Dwivedi said “Now village girls want to dress like Rani Mukherjee in Bunty aur Babli — this within four weeks of the release of the film. ” Men want a hairstyle like “Radhe Bhayya ” in hit movie Tere Naam. Bindis. Many other aspects of culture have been sacrificed in favour of western influences. Folk music and travelling singers have given way to cassettes and compact discs.
Although information and communication links that television, cinema, radio and newspapers have brought about are a lot; it is undeniable that they have had a very strong impact on the masses who watch them. Culture and social structures have suffered, as have traditional art forms and methods of communication.
Advertising plays a critical role in a market economy. As Dr. Kenneth Arrow and the late Dr. George Stigler, said: “Advertising is a powerful tool of competition. It provides valuable information about products and services in an efficient and cost-effective manner. In this way, advertising helps the economy to function smoothly-it facilitates the entry of new products and new firms into the market.”