Question

what is the importance of customers in a business ?​

Answer 1

Answer:

Customers are also key stakeholders. ... In a small business, the most important or primary stakeholders are the owners, staff and customers. In a large company, shareholders are the primary stakeholders as they can vote out directors if they believe they are running the business badly.

In a value chain, consumers play a very important role in driving the sales of a business. They are the ones that directly or indirectly affect the profit margin of the company. Any business should carefully understand the needs of the customer whether it is a latent or a basic need.