Question

What is the importance of Downward Communication? 3marks retail class 10​

Answer 1

Answer:

It is important as it follows:-

(i) Organizational discipline

Downward communication follows the organization's hierarchy, meaning that organizational discipline and member compliance is much easier to maintain.

(ii) Efficiency

Downward communication offers efficiencies because instructions and information come from the sources in power that are able to coordinate activities from the top of the organization. Employees receive feedback from the supervisors who manage them.

(iii) Effective communication of goals

Upper management can easily communicate goals and assign responsibilities regarding achieving those goals.

(iv) Ease of delegation

Delegation is much easier if the delegation comes directly from the

vertical communication structure representing the chain of command.

Explanation:

Downward communication occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path.

Answer 2

Answer:

Downward communication benefits the organization in many different ways. Through this communication, superior provide necessary information and directives to the subordinates. The major advantages of downward communication are highlighted below:

• Delegating authority and responsibility: Delegation means entrusting the subordinates with some responsibilities along with due authority. It is essential to make the subordinates capable in performing their jobs. Since downward communication starts form higher level, it helps mangers in delegating authority and responsibility to the right persons.
• Marinating discipline: Downward communication occurs in conformity with officially recognized rules and regulations. So it helps in establishing official discipline in the organization.
• Increasing efficiency: Downward communication provides necessary guidance, orders, instructions and explanations of various complex issues to the subordinates that ultimately increase the efficiency of the employees.

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