Question

What is the importance of marketing from farmers point of view

Answer 1

farmers markets in the United States gives me hope. It is an American success story of renewal.

In recent decades, farmers markets have again assumed their historic role as important social and economic institutions in many of our communities.[i] For many of us, farmers markets offer a glimmer of hope for a sane and healthy future.

Farmers markets are important for many reasons. Foremost, they are important because they are the critical component in rebuilding local food economies. By providing a cost-effective, retail sales opportunity for local food producers, farmers markets help make farming profitable. By making farming profitable, we preserve farmland and farmers and have encouraged a new generation to take-up farming.

Farmers markets are cost-effective for farmers because they provide brief periods of intense retail sales with low fixed costs. Unlike grocery stores or public markets, farmers markets ask their customers to come at the same time – for brief periods of time -once or twice a week; thereby minimizing the retail labor cost for the farmer.

Minimizing the retail hours of operation has multiple benefits:

1) Farmers can be full-time farmers and part-time retailers;

2) Rapid sales encourage farmers to bring bountiful quantities to market, thus creating the abundant displays we feast upon every week. And, as the old retail adage goes, “Stack ‘em high, watch ‘em fly!” Farmers markets validate this adage every week; and,

3) By having customers come at the same time, farmers markets have the potential to become important social and civic events for their communities.

Answer 2

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they are important because they are critical component in rebuilding local food economies. By providing a cost effective, retail sales opportunity for local food producer, farmers markets help make farming profitable.

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