What is the importance of marketing mix?
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Traditionally, four Ps are associated with the marketing mix -- product, price, promotion and place. The marketing mix's importance lies in its ability to help a business determine the suitability of a product or service for a particular target consumer base.
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Answer: It helps us to understand what your product on service can offer to your customers. Helps plan a successful product offering. It helps with planning, developing and executing effective marketing strategies. It also helps businesses make use of their strengths and avoid unnecessary costs.
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