Business Studies, asked by tmaishwarya840, 8 months ago

What is the importance of process in service marketing mix?

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Answered by joelsjm8089

Answer:

Process is an element of Services Marketing Mix. The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. This element of the marketing mix looks at the systems used to deliver the service.

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