What is the importance of product life cycle in dth operator?
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DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. DTH does away with the need for the local cable operator and puts the broadcaster directly in touch with the consumer.
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The importance of the product life cycle in DTH operator:
- The importance of the product life cycle is when the DTH operator is introduced it creates a product awareness for the consumer where the product is introduced in selective distribution.
- The next stage of the product life cycle is to maximize on the market. After that comes the other stage of maximizing profits while working through the markets.
- The main idea is to work through continuous innovations and ideas for capturing the market share.
- This would give them an edge over their competitors. It would induce customers to change and want to change and use their products.
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