What is the importance of study of consumer behaviour?
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The study of consumer behaviour is not useful for the company alone. Knowledge of consumer behaviour is equally useful for middlemen and salesmen to perform their tasks effectively in meeting consumers needs and wants successfully.
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The study of consumer behaviour plays a very crucial role in any bussiness . The salesman knows the consumer will they can easily selling their product at good profits, it inhance and promote the carrier of salesman .
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