What is the importance of the subject section in an e-mail?
Answers
Answer:
In other words, your subject line has to convince the recipient that the email contains information or messaging that will improve their lives and/or their businesses. Build Trust. Trustworthiness is a priority for brands that understand the importance of subject lines.
The subject line of and the first sentence of your email are the first thing you notice when you receive an email and consequently the most important factors when deciding about opening it or not.
Thus, an email should always have a catchy and convincing subject line, leaving the prospect curious about what’s inside and persuading him to open the email.
Also, it should stand out in the crowd. We cannot forget that our inboxes are crowded with new emails daily - you want your recipient to notice your message and be eager to open it.
There is no second chance to make a good first impression. The subject line will have a big impact on opening and consequent reading of your emails, and I know you trust your product, so when they read your email body they will be convinced. You just have to make them open the box! =)