What is the Integrated Marketing Communication(IMC) of Bikaner restaurant?
Answers
Answer:
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony
executive Summary:Haldiram’s is one of India’s largest manufacturer of snacks and sweets and aims to take on thebigwigs like PepsiCo, even successfully trumping them recently. Haldiram used to be simply onemore sweet producer however it has moved into prepared brands first by enhancing the itemquality and bundling. The major objective of this study is two-fold: one is for business purposeand one is for social purpose. Our business objective is to boost the sales of confectionarycategory and replace sugary sweets with our sugar-free sweets and our social objective is tomake India diabetes-free. The primary product chosen isHaldiram’s ‘sweets’ and our USP isthat it be sugar-free. The marketing strategy would start with a fear appeal and later will use thecommon-manandemotionalappeal.The IMC Plan covers the objectives, Creative Strategy, Advertising plans, Product andPackaging ideas and technological aspects as well. Four methods were used to evaluate thecampaign effectiveness and planning including the Affordable method, Percentage of Salesmethod, Objective and Task method and Competitive Promotional Budgeting. Finally, thefollowing factors were considered during the evaluation of the Proposed Campaign: QualifiedLeads, Click-to-open rate, Pipeline contribution, Revenue by Campaign, Engagement for SocialMedia, Changing Behavior, Conversion Rate Optimization, Sales and Cost Per CustomerAcquisition.1.Situation Analysisa.Company and Product HistoryHaldiram’s is one of the biggest Sweets and Snacks Manufacturer from Bikaner in India.With multiple manufacturing stores present across the country be it Nagpur, New Delhi,Kolkata or Bikaner. Today Haldiram has expanded into its own retail stores andrestaurants as well. Haldiram’s products are exported to countries including the US, UK,Canada, UAE, Australia, New Zealand, Japan etc.Haldiram’s product portfolio includes categories such as Namkeens, Sweets, Beverages,Chips, Takataks, Frozen Foods and Canned Foods. The most famous products includeMoong Dal, Khatta Meetha, Navratna Mix Aloo bhujia, Rasgulla and Gulab Jamun