Question

What is the literal meaning of sales promotion?

Answer 1

Answer:

Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations

Explanation:

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Answer 2

Answer:

Meaning and Definition:

Sales promotion refers to 'those marketing activities that stimulate consumer shows and expositions. ... Often this term refers specially to selling efforts that are designed to supplement personal selling and advertising and by co-ordination helps them to become more effective.”