What is the main aim and objective of advertising??
(1 page ans Required)
Answers
Answered by
0
Advertising usually constitutes a part of the marketing efforts of an organisation. Advertising is undertaken by organisations in order to attract the attention of people towards products and services.
Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of products and services and influence them to buy the same.
The ultimate aim is to enhance the sales of the organisation. Therefore, advertising complements and supplements the company’s selling efforts. The main purposes of advertising are as follows:
ADVERTISEMENTS:
1. Communicates information:
One of the most important functions of advertising is to convey or communicate the information to others. In the modern day world, where science and technology contributes to new innovations and inventions, every now and then new goods and improvisation of the existing goods and services are entering into the market. If their use or knowledge is restricted to a limited number of people, social advancements cannot take place.
Consumers are, therefore, provided the information about new products and services which enter the market, through advertising. Besides, the demand for existing products and services has to be maintained as well as enhanced with the help of advertising. The ultimate purpose is to enhance sales either by creating or increasing demand for goods and services.
Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of products and services and influence them to buy the same.
The ultimate aim is to enhance the sales of the organisation. Therefore, advertising complements and supplements the company’s selling efforts. The main purposes of advertising are as follows:
ADVERTISEMENTS:
1. Communicates information:
One of the most important functions of advertising is to convey or communicate the information to others. In the modern day world, where science and technology contributes to new innovations and inventions, every now and then new goods and improvisation of the existing goods and services are entering into the market. If their use or knowledge is restricted to a limited number of people, social advancements cannot take place.
Consumers are, therefore, provided the information about new products and services which enter the market, through advertising. Besides, the demand for existing products and services has to be maintained as well as enhanced with the help of advertising. The ultimate purpose is to enhance sales either by creating or increasing demand for goods and services.
Answered by
4
What is the main aim and objective of advertising??
Answer =>
Three main Aims of Advertising
Informative Advertising
Informative advertising is especially relevant in the pioneering stage of a new product category. The objective is to build primary demand. For instance, the yogurt industry initially had to inform consumers of the nutritional benefits of yogurt.
Persuasive Advertising
Persuasive advertising becomes relevant in the competitive stage. The company’s objective is to build selective demand for a particular brand. It has to persuade consumers of the fact that its products or services offer more value than competing products or services. For instance, BMW attempts to persuade consumers that its cars deliver more driving pleasure than Mercedes-Benz cars.
Some persuasive advertising uses comparative advertising, which makes explicit comparisons of the attributes of two or more brands. For instance, Burger King used comparative advertising for its attack on McDonald’s: Burger King directly compared its flame-broiled burgers to the fried ones of McDonald’s to gain advantage.
Reminder Advertising
Finally, reminder advertising becomes relevant in the case of mature products. However, these benefits must be repeated to remind consumers to buy the product. For instance, Coca-Cola ads in magazines are intended to remind people to purchase Coca Cola.
A related form of Reminder Advertising is Reinforcement Advertising, which aims to assure current purchases that they have made the right choice. For instance, automobile ads often depict satisfied customers enjoying special features of their new car.
hope it help you
Answer =>
Three main Aims of Advertising
Informative Advertising
Informative advertising is especially relevant in the pioneering stage of a new product category. The objective is to build primary demand. For instance, the yogurt industry initially had to inform consumers of the nutritional benefits of yogurt.
Persuasive Advertising
Persuasive advertising becomes relevant in the competitive stage. The company’s objective is to build selective demand for a particular brand. It has to persuade consumers of the fact that its products or services offer more value than competing products or services. For instance, BMW attempts to persuade consumers that its cars deliver more driving pleasure than Mercedes-Benz cars.
Some persuasive advertising uses comparative advertising, which makes explicit comparisons of the attributes of two or more brands. For instance, Burger King used comparative advertising for its attack on McDonald’s: Burger King directly compared its flame-broiled burgers to the fried ones of McDonald’s to gain advantage.
Reminder Advertising
Finally, reminder advertising becomes relevant in the case of mature products. However, these benefits must be repeated to remind consumers to buy the product. For instance, Coca-Cola ads in magazines are intended to remind people to purchase Coca Cola.
A related form of Reminder Advertising is Reinforcement Advertising, which aims to assure current purchases that they have made the right choice. For instance, automobile ads often depict satisfied customers enjoying special features of their new car.
hope it help you
Similar questions