What is the main aim of Consumer Movement?
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The objective of the consumer movement is to secure the interests of the consumer against all types of unfair trade practices. Consumerism as an effective and organised movement started in 1960s in the USA. Ralph Nader has lifted consumerism into a major social force
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aim and methodology - Shodhganga choices, and develop the art of becoming a skilled consumer. Every consumer should learn the importance of being an efficient user of goods and services. consumer movement would be able to exercise the needed pressure and get for the consumer, the protection and consideration which is rightfully due to him.
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