Question

what is the main power that consumers have over a firm?​

Answer 1

Answer:

Consumer buying power refers to the capacity of an individual customer or a specific market to buy certain quantities of goods and services. In general, high consumer buying power means customers have high incomes and purchasing power relative to the supply and prices of goods available.

Explanation:

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Answer 2

Answer:

Market power is the ability of a firm to increase profits by setting a price above marginal cost. Most real world firms acquire some degree of market power by producing goods that have no perfect substitutes. ... so in the competitive model, firms cannot increase profits by changing the price.