Question

What is the main purpose of summarizing the conversation with the client at the end of a meeting?It buys you a extra time to decide how to close the saleit makes the client feel he is being listened to and the solution provided is customized for himit makes the client feel he is important and guarantees he will buy what you are sellingit gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary?

Answer 1

This will give your client the opportunity to change their mind and not buy the product from you.

So, this should be done only of the necessity arises. It will also give you some extra time to close the sale in the right manner.

It can even make your client feel that he is being listened to and the solution bring provided is customized for the client.