What is the most complex, critical and difficult task in designing a questionnaire structure?
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Developing a re- searchable question is one of the most critical and difficult task in designing a questionnaire structure researchers encounters when developing a project.
Social desirability bias where people have a natural tendency of wanting to be accepted and liked, and this lead to people to provide inaccurate answers to questions that deal with sensitive subjects.
Social desirability bias where people have a natural tendency of wanting to be accepted and liked, and this lead to people to provide inaccurate answers to questions that deal with sensitive subjects.
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The most difficult task it to choose the right questions. You have to keep the following questions in mind while designing the questionnaire.
Will the question be understood by the type of individual to be interviewed?
Is there any ambiguity in my questions?
Are any words or phrases vague?
Are any questions too personal or of a potentially embarrassing nature?
Do questions rely on feats of memory?
"Can the respondent answer the question correctly?"
Will the question be understood by the type of individual to be interviewed?
Is there any ambiguity in my questions?
Are any words or phrases vague?
Are any questions too personal or of a potentially embarrassing nature?
Do questions rely on feats of memory?
"Can the respondent answer the question correctly?"
An inability to answer a question arises from three sources:
· Having never been exposed to the answer, e.g. How much does your husband earn?
· Forgetting, e.g. What price did you pay when you last bought maize meal?
· An inability to articulate the answer: e.g. What improvements would you want to see in food preparation equipment?
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